Digital Transformation
Many Irish SMEs have realised the potential which digital transformation can bring as a consequence of Covid lockdowns where business had to adapt to survive.
The traditional face to face meetings gave way to Zoom / Teams meetings, e-commerce, online banking and more. It also enabled remote working and finding new solutions to allow business to continue – these new solutions also enabled businesses to trade internationally.
Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.
It transcends traditional roles like sales, marketing, and customer service. Instead, digital transformation begins and ends with how you think about, and engage with, customers. Our work would include a review of current products, services, channels and potential to create a high-quality digital experience for customers.
This would also include a digital review of the customer journey (from enquiry to delivery/implementation) including every customer touchpoint from sales, marketing, customer service, delivery, channels over the product/service life cycle.
Not so long ago, businesses kept records on paper. Whether handwritten in ledgers or keyed into spreadsheets, documents, business data was analogue – old style. If you wanted to gather or share information, you dealt with physical documents — papers and binders.
Embracing technology is essential – if you don’t you risk being left behind!
Contact us to book a 30-minute consultation to see how we can help.
