Marketing is defined by the ‘father of modern marketing’, Dr. Philip Kotler as “the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value.”
Without the best marketing plans, strategies and tactics in place; tailored for your specific market and audience, your sales effort won’t be fully realised.
With digital marketing evolving, marketing strategies to drive sales that worked in the past or even recently, may not work as well today.
Digital and social media
Many small businesses make the mistake of trying to market on all major social media channels – to be frank, that’s a waste of resources. You should only be present on those platforms that your customers and prospects are using – be it LinkedIn, Facebook, Twitter or Instagram.
Not just social media, but you also need to get your website in order – optimising it with the right keywords and adding content that will not only rank high on Google but resonate immediately with your target audience.