If you want to avoid the ostrich syndrome, sharpen your market position, and get ahead of the game, then check out these 10 questions.

They’re specifically designed to help you check whether your total value proposition is in good shape, whether it needs attention, and where to focus your effort: on your customers, your people, your business culture, and / or your product or service offerings. If you can’t answer some of these questions in detail, then you will know your total value proposition needs an update:

10 Questions for Assessing your Value Proposition PDF link : Click here