Would you like to retain your existing customers and get new ones? Continue receiving sales from current customers while also getting sales from new customers?
Most people would say a resounding YES to this, but how do you go about it?
One of the key ways is to understand what your customer needs and tailor your offer to meet this requirement. Sounds simple, right?
Well it is much easier if you have a strong ‘Customer Value Proposition’ – Sorry a what?
Now the definition by Kotler et al. in Marketing Management 2009.
“A value proposition is a statement about the experience customers will gain from the company’s market offering and from their relationship with the supplier!
Would you like to know the Ten Questions for assessing your Value Proposition to help retain existing customers and get new ones?
Click through this document for these important questions – Do It Now!
